Do you know your SEO score? You can find out easily with many free tools, but interpreting the results is almost impossible unless you have in-depth knowledge of SEO practices, content creation, and website development.
Are you less concerned with SEO and more concerned with the lack of traffic to your website? There are many potential causes for low traffic rates. Factors such as the age of your website, the content, the images (or a lack of images), and more nuanced and technical factors such as user experience and the organization of the information on your website all play a role in the amount of traffic you’ll receive to your website.
And did you know that the number of visitors to your site affects your rank in search engine results? Unless you plan to spend thousands and thousands of dollars on ads, having an SEO-friendly website also means creating a great online home people enjoy visiting.
So, how do you know if your site is SEO-friendly? How do you know if it’s user-friendly too?
Contact Mindy. She can offer an evaluation of your current score by showing you raw data. She also offers recommendations for fixing any errors and improving your score.
Increasing Your Visibility
There are many ways you can improve your website’s visibility. But to understand the recommendations for improvement, you should first understand the most important factors in ranking, or having an SEO-friendly website. So, here’s the short list of the most important factors that will contribute to your ranking:
- High-quality content that is relevant
- Links that point from a reputable site back to your website
- Sitemap submission
- Mobile responsiveness
- Clean coding from front to back on your website
- Speed optimization
- User trust
SEO-friendly content is super important, but so is having a site that is cleanly coded and well-designed. Having one without the other will not improve your ranking. Both high-quality content and a website that’s built well are the two most important parts to the SEO puzzle. They are the foundation to everything else.
Driving traffic to your website is the next step. The more people who visit your site, the better your site will rank.
How do you drive traffic? A content marketing strategy that is effective will answer that question for you. Think about your ideal customer and what information they would like to read or view. Create a strategy that offers them a reason to come back to your site over and over.
Learn more about driving traffic with content marketing here.