Be Engaging

Did you know that only one in every three visitors to your website will stick around for more than 15 seconds? Making sure your message is clear and your content is skimmable has never been more important.

Website owners once used click-through rates to measure whether a site was a success or a failure. Click-through means that someone found the link to your web page somewhere like social media or Google, and then clicked the link which brought them through to your site.

The more important measurement website owners use now to determine if their website is doing its job is a combination of two factors: bounce rate and average time spent on the website.

Bounce rate is referring to the percentage of people who navigate away from your site after only viewing one page.

The higher the average amount of time people are spending on your site—the better. More time spent browsing your site means it’s likely your content, design, and layout are engaging and enticing.

Be Indexable

Did you know that in 2015, 66% of B2B marketers reported that LinkedIn was the most effective social media platform for their business? Check out more statistics like this one here.

The most successful articles, posts, and web pages have an average word count of about 1200 words.

Google won’t index your webpage unless it has a minimum of 300 words.

What does index mean? It means that Google sent its bot to crawl your page, copy all the code, words, titles, headings, images, and so forth on the page, and then file that information away. It checks the info filed against searches Google users conduct to see if your website contains relevant information for that searcher.

If you want local residents or businesses to find your website, make sure you mention where you on at least one page and in the title of that page. It’s important.

Provide Value

Did you know that there is (or should be) a back-end description that summarizes your page and helps Google and potential website viewers know if your page contains the information they’re looking for? It’s called a meta description.

Choosing and then sticking to an informational theme with each web page is one of the most important steps to making your site SEO-friendly.

Blogging is still one of the most effective ways to connect with B2B customers.

B2B companies anticipate that a brand will provide them with value before a sale is ever made. What’s that mean? It means that we expect people to give us things like free guides and other helpful tools and information before we ever trust them enough to hand over our hard-earned money.