What is content marketing? If you’re not familiar with the term, that’s okay. It’s popularity surged with the dawn of the internet. While Benjamin Franklin’s Poor Richard’s Almanack is the oldest example we can find in United States history of content marketing, I have no doubt that content marketing has been employed by others in the past.
The world of marketing underwent an evolution of sorts when the internet became a vehicle for businesses and consumers to connect with one another. Content marketing became a more prevalent term in the marketing industry. Content marketing is an approach to marketing which happens to be thriving online. The term refers to the creating and sharing of information that’s specifically geared to offer valuable or entertaining information to a business’s target customers. [Read more…] about SEO Episode Two: Content Marketing and Its Impact on Organic Traffic