Brand Message: Clarity, Brevity, and Niche

Niche down.

You hear it all the time: Pick a niche. Narrow down what you offer and who you’ll be offering it to. Market only to your niche. Talk only to your niche.

It’s nonsense, for most businesses.

The reason choosing a niche is so often advised is because of one little thing that we all as humans crave.  [Read more…] about Brand Message: Clarity, Brevity, and Niche