Building your brand is about more than a logo.
Building your brand is so much more than choosing a few colors, having a logo designed, a website built, content written, and a tagline developed. Building a brand is about telling a story. It’s about figuring out why you do what you do the way you do it. It’s about knowing your business identity and then clearly expressing it. And it’s about talking to your potential customers in a way that draws them in and tells them you are trustworthy.
Your brand should be personal.
The process is different for every brand.
Whether your business is new or you’ve been at it a while, presenting a consistent brand message is key to building trust with potential clients. Mindy can put together a customized branding package for your business to make sure your message is true to your story and consistent across the board. Email her to get the ball rolling.
If you’re just starting out, or you need a complete brand refresh, Mindy frequently partners with graphic + web designer Annie Hurst from Off-Center Design. Mindy and Annie often work together to deliver a better product than either could have created independently. You know that saying that two heads are better than one, right? Well, it definitely applies here. Both are professionals with complementary skills. Check out Annie’s website to get a look at her portfolio.
Start at the beginning with a clear picture of the future.
Mindy specializes in taking a look at the big picture and then developing a plan for your business. She takes in your goals, the way you talk about your business, what you do, how you do it, why you do it, and what your competition is doing. She digs deep to understand what it is your customer wants, what’s standing in their way, and how you guide them over that hurdle. Once she has the whole picture, then she begins to develop a brand strategy to capitalize on your unique selling point (take a look at this if you’d like to know more about USP).
What are a few specific services Mindy can offer to your business as a copywriter?
- Brand Story Development
- Tagline Development
- Developing Your Product or Service Title with Customer Benefit Statement
- Website Design and Development
- Website Content
- Blog Posts
Because customers need to know why they need what you have to offer, writing a clear benefit statement for your services or products is really important to making sales. Not only does it tell your customer why they need you, but it also helps you to delineate what you have to offer. Why is that important? Because sometimes we all need a reminder of our value.
Straight from the horse’s mouth:
Helping my clients build their brand message is one of my favorite things about what I do. Why? Because, putting on paper why you do what you do the way you do it is a powerful experience that doesn’t always come naturally to people but will solidify the direction of your business. Don’t worry, I will be there to help you through the process. It might take a day, or it might take weeks. Either way, we keep going until we get it exactly right. Hiring me to help you solidify your message will mean an interactive process that takes work on both of our parts. I look forward to working with you. — Mindy
What should you do next?
After the brand story, tagline and such, it’s time to take the next step: It’s time to market your business. Building that solid brand was the foundation for everything that comes next. Now it’s time to develop a marketing strategy that is right for you, your business, and your target customer.
Marketing is no longer about throwing money at an advertising campaign. It’s much more sophisticated these days. Instead, a solid marketing plan helps you get in front of your ideal customer and provide them with value that will keep them coming back for more. How do you do that? The answer depends on what your target market needs.
Schedule a consult by clicking the red button below to talk about your specific needs, or take a look at the content marketing page for a few ideas of what we can do to help you make more sales.